It was on a winter day of 2013 in the historic streets of Istanbul that the Foremen story begins. Beyond the world heritage structures of Hagia Sophia and the Blue mosque, we noticed how stylish and elegant the residents were, everything fit like a glove. Their shoes were well structured, high quality and aesthetics were paramount with no detail left to chance. In this city, they took their fashion seriously.
It was with this realization that we wondered how come we never had this great culture back home. The answer was simple, pricing. We discovered one thing, Kenya was full of fake brands and imitators, and the few original brands were way overpriced, not because of high production costs but the number of unnecessary middle men, each whom had to factor in their mark up to make a profit. This raised the prices to every customer by an average 355%.
We took it upon ourselves to rectify this and thus the Foremen mission started; to make premium shoes at affordable price. We went on an undertaking to find the best shoe makers in Istanbul, cutting out the unnecessary agents. We knew we had to be in control of the designs to suit our market. After many seasons of trial and testing we finally met the Eylül family, one of the finest shoe making families in Turkey, going back generations and creators of some of the most fashionable brands in the world. We were instantly struck by their well held traditions in shoe making called “kisayol yok”, meaning never compromising, on the quality of the materials or craftsmanship. Every calf skin is taken through a series of meticulous quality checks to ensure consistency in the texture, agility and fiber distribution. They understood our mission. With their dedicated team of talented in-house designers, we have successfully collaborated on commissions and produced the highest and finest quality shoes that draw an aura of elegance and sophistication in equal measures.